Mercedes Benz Fashion Week

Gavin Allen, General Manager Marketing, Mercedes-Benz Australia/Pacific said, "As the founding naming rights partner of Australian Fashion Week in 1996, we are excited to once again align our brand with this premier industry event and continue to strengthen our brand’s global commitment to fashion. We look forward to a successful Mercedes-Benz Fashion Week Australia and Mercedes-Benz Fashion Festival Sydney partnership, celebrating the continued pursuit of Australia's design excellence."

IMG Fashion partners with Mercedes-Benz around the world on a number of high profile fashion events including Mercedes-Benz Fashion Week’s in New York and Berlin. When Australian Fashion Week was established back in 1996, Mercedes-Benz was the original naming rights partner, with the title passed to Rosemount in 2006.

Written by Daniel P Dykes.

Late one Oxford night Daniel P Dykes set about creating a fashion publication that would go someway to being an arbiter on fashion as it appeals to the emerging power generations: those who don't remember a world without the Internet and for whom work plays second fiddle to pleasure. And so Fashionising.com was born as a publication for those who were focussed not just on fashion's trends, but on society's too, and how those trends could all go to heighten the art of living. Hence, Daniel sees a future where, for those young at heart, both fashion and style are grounded in traditional quality, but with a youthful, sensualised edge.

Daniel is Fashionising.com's Editor in Chief and Chairman.